Connectivity, Catchment, Cost

St.Helens' key competitive strengths relate to our prime location midway between Liverpool and Manchester and relatively low cost.

This theme seeks to illustrate to an external audience what an attractive business base and investment location St.Helens is.

The Borough's motorway and road connectivity, seven million population catchment within a one-hour drive, and the fact that commuters travel against the main Liverpool and Manchester flows are all specific advantages that will save time as well as money.

Target audiences

  • Business and investment intermediaries
  • Potential inward investors and local businesses looking to expand
  • Commercial and residential developers.

Key Aims:

  • To raise St.Helens' profile as a choice regional business location
  • To promote business benefits of locating in St.Helens in terms of connectivity, catchment, cost, and work-life balance
  • To generate/increase investment enquiries
  • To contribute to creating enterprise and employment growth.

Key messages

  • St.Helens is a very well-connected business and residential location that affords easy and rapid access to and from the majority of Northwest England and beyond
  • Our location midway between Manchester and Liverpool is a particular benefit, in terms of both proximity and being able to travel against the traffic flow
  • St.Helens has a population catchment of 7 million people within a 1-hour drive
  • St.Helens is a relatively low cost and cost-effective place to locate in
  • Time saved means not only money saved but also better productivity and work-life balance.

Key products & triggers

  • Motorway network
  • Promimity to Liverpool and Manchester
  • Comparative costs (premises, labour, house prices)
  • High fuel prices and potential congestion charging.

Campaign Example

Below is a sample example of campaign work - to view more click here.