It is important that anyone promoting St.Helens understands the overall picture and uses clear, consistent, and coordinated verbal and visual messages in order to create a positive sense of place and unified brand proposition.
This will in time help the brand to be instantly recognisable, and for St.Helens itself to be readily associated as a "vibrant, modern place for enterprise and a regional location of choice", while also fostering a closer collective local identity.
We actively encourage the use of the St.Helens brand by other organisations for economic development related promotional purposes.
By the same token, it is important for us to ensure quality control and consistent, suitable usage, in order to protect the integrity and value of the brand in the long run.
Hence the creation of simple practical guidelines to how to use the new branding and what for. If you are interested in using the brand elements you can download the guidelines together with an overview of Brand New St.Helens by clicking on the following link:
• Brand Guidelines
• Brand Overview
Please register to access the images stored in our image bank, or simply login if you are already registered. Registration is free!