St.Helens' people are undoubtedly proud and passionate, and with good reason, given the wealth of the Borough’s assets, attributes, and claims to fame.
This theme is based on the widely accepted premise that word of mouth is the best form of advertising, and that local people make the best ambassadors for their own locality. Its aim is to unlock this often-muted sense of deep-felt local pride, by highlighting genuine and remarkable reasons to be Proud of St.Helens – POSH for short! Some of these things will be well-known already, some of them not so...
The theme will be delivered by two parallel campaigns. One simply packaging together facts about which to Be POSH!; the other featuring both St.Helens born celebrities as well as ordinary local people who are nonetheless extra-ordinary in terms of their achievements and activities.
Target audiences
- All those who live and work locally
- The media.
Key Aims:
- To instil, enhance and harness local pride
- To generate local public debate and involvement
- To positively transform local aspirations, attitudes, and self-image
- To create informal local ambassadors of us all
- To attract external media coverage.
Key messages
- It's good to be proud of St.Helens
- There is a multitude of reasons to be so.
Key products & triggers
- Remarkable and regionally or nationally significant local facts, past and present
- Remarkable local people – both genuine celebrities with a claim to fame, as well as ordinary people who have done extraordinary things.
Campaign Example
Below is a sample example of campaign work - to view more click here.
